I have always wanted to build real connection between people at a large scale. The kind of connection that makes one feel like being part of the family anywhere that one goes to.
I got to experience this feeling, when I stayed in Puerto Escondido in Oaxaca, Mexico. I got a glimpse of what it feels like to connect deeply with others despite all our differences. Differences in where one is born, the kind of conditions and beliefs that each of us is used to. I returned to Silicon valley after my Oaxaca staycation to build tech platforms that create this sense of connection for more people.
Iteration after iteration the tools lacked spirit. They couldn't re-create that sense of community and human connection I experienced and yearned to re-create. Later, I learned about the missing piece in Los Angeles when I got busy designing immersive experiences. I learned that the best way to re-create that experience is to create the opportunity and space for people to live inside that connection. But then COVID happened.
I moved to Europe at this point and lived in isolation in Spain’s lockdown for five months. Observed struggles of friends and family across the world in Iran, in the USA and multiple countries in Europe. Covid not only created global separation but it also brought the spotlight onto so many broken social links in our lives.
I can say that the most critical part of the platform we are launching in Lisboa soon, came together during covid because everyone was separated. The platform was made to fill-in that separation. And, to create an opportunity for people to live inside connection through playful cues and immersing them into interaction and exploration.
Because good happens only when people feel connected. When they feel belonged.
So the project that I am currently working on will be launching in the Spring of 2021 : "Once upon a time in Lisboa.." begins in 2021 as a platform that creates human connection through exploration and play.